Wednesday, June 17, 2009

Ultimate Corporate Logo Design Inspiration

What makes a strong corporate logo? The graphic must be powerful, able to convey a positive and memorable image for the company. The image must be recognizable, the goal is that subconsciously the consumer recognizes your brand before they even have time to read any of the information.

Corporate logos tend to be plain, in order to establish a feeling of stability and confidence. But that doesn't meant they can't be creative.

The E-trade logo still has the simple quality, but notice how the asterisk also forms two arrows pointing different directions, very indicative of the stock market. The purple arrow pointing forward is more prominent, signifying success.

More corporate logos for your enjoyment.









The more you look at the "loc" the more a very creative creature is revealed.

The FedEx logo is a classic corporate logo in its simplicity, but the engious quality is the hidden arrow created be the "E" and the "x".

Logo Resources:

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